Let’s talk about websites are why they are vital to your business. Did you know that eight-four percent of consumers believe that a website is more important than your social media page? Your website enables you to be credible, attract your ideal client and showcase you as the expert you are. Here are five proven reasons why your website is vital for your small business.

First, you don’t own social media. Algorithms change all the time and what is working great for us one day doesn’t necessarily work the next day. Your social media should be a lead to your website. If Facebook or Instagram decides to shut down your account one day, you will lose all of your followers. All your years of hard work building a following and brand are gone.

Second, your website is your corner of the web and your online virtual store where you can promote yourself, and clearly identify your services and/or products. You can identify with someone’s pain points and clearly lay out how you will help them. You can showcase your work

Third, It will make you stand out in the crowd. Don’t be shy, share proof of testimonials. Think about when you buy something on Amazon what are the first things you do? You read the reviews.

Fourth, this is where your brand can truly shine. Become a recognizable, trusted face to your clients/customers. A website is like your digital business card. It lets your audience know who you are and it helps establish your brand and credibility. People are much more likely to do business with a brand that they trust. Find out more about brand identity.

Fifth, your website legitimizes your business. It gives you credibility, improves customer service, keeps you competitive, increases your reach, and gets prospects onto your email list and into your sales funnel. In the digital age that we live in, customers expect businesses to have a website and will often consider one without one as less professional and reputable. Read more about my website packages.

Thinking about a website or redoing your current website and not sure where to start? Let’s start with a complimentary consultation. I offer several different options to meet you where you are at in your business journey. Schedule your complimentary consultation today.