Having a brand and website that clearly speaks to your ideal audience is not easy. Having a strong website and brand that works for you is your number one selling tool in growing your business. After completing many audits on my own clients, I have created this easy-to-follow checklist to see if your brand and website are in need of some updates.
Knowing and understanding your ideal client is a key step in niching down your business because when you speak to everyone you speak to no one. This step by step worksheet will help you create your ideal client profile.