December 8, 2021
Let me tell you a story. Olivia, Owner of Olivia Salvo Weddings & Events, came to me with a premade watercolor logo that she bought off of Etsy for $50. It was perfect for her when she started out but felt like it was no longer working and she was ready to grow her business but did not know the next steps to take.
In entered JKL. We took the time to understand Olivia’s business and her vision of the future. Through research, strategy, development, and purposeful design we created a beautiful brand that will work for her business for years to come.
How do you know it is time to invest in a professional brand?
1. You DIY’ed your first logo and you feel like it no longer represents where you are today.
Starting a business is expensive and overwhelming. Truth be told there are so many changes in your first year of business and where you think you are going may not be where you end up.
What you offer is unique and valuable.
A professional branding expert will create and build something as special as your business.
2. You are now embarrassed to share your brand.
Does this sound familiar? You are on a sales call. Things are going well. You are ready to ask for a big investment. They ask to see your latest work, you pause. You can’t send them to your website. So you send them to your Instagram page. Next, you are ready to send out the proposal. You pause again. The colors, the logo, the offerings all seem disjointed. You hit send and you hear crickets.
Does it look cheap? Are they questioning if I am worth it?
You are 100% worth it. You just need to create a brand that clearly communicates your goals, offerings, and worth.
3. You are ready to build a brand and connect with your ideal audience.
Your brand is not just a logo and it is not just making something look cute or pretty. It is a strategic visual brand identity that connects and communicates with your ideal audience.
Your brand is like a puzzle with many different pieces that work together to create an amazing story, a unique message, offerings that work for your ideal client and communicate your goals
Are you ready to take the leap and start connecting with your ideal audience and start communicating your worth? Let me help you show up confidently and successfully.
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