According to a recent survey, 96% of homeowners are looking to buy their first house online. What does that mean for realtors? The power of the internet is your bread and butter.

To take it a step further, the power of standing out on the internet and in your marketplace is key to growing your business.

People buy from people they know, like, and trust. While personal referrals still work, agents must also have a strong community and online presence. Potential buyers and sellers can do a simple online search to find information, background sale data, and articles about an agent or agency. However, if you create a memorable brand it ensures it stays top-of-mind with buyers and vendors. 

Finding a home is an experience and for many a long experience. Real estate is a high-involvement purchase, and buyers tend to be cautious about investing their hard-earned money in properties. Branding helps in building trust and establishing a reputation that buyers can rely on.

And for all my female entrepreneurs, women like buying from other women. In addition, women typically are doing the research in the home buying search and hold a large influence in the home their family purchases.

If you are ready to stand out, make more money, and work with your dream clients is on your list for 2024 reach out today for your complimentary consultation.

Book your Consultation